SEARCH

This bullshit fashion industry… «we have enough, guys»!

This bullshit fashion industry… «we have enough, guys»!

I really don´t know where to start; even the idea of writing about how over stimulated and under appreciated we live our lives seems like an impossible task. It´s just too much to cover…

I started writing about this in January; before I went to fashion week in Paris. I guess it was a part of my reaction when I was packing to go to get inspired, to be with «my own kind» and to «fit in». Fit in? Into what? The fashion industry from a regular consumers perspective is just bullshit these days; pure crap! I don´t want to complicate things even more, so I´ll keep it brief; we have enough!!!

 

 

I found myself in a place where I´m not sponsored by Gucci, Balenciaga, Kenzo, Y-3 or whatever show I was going to see. Spending my own time and money to be in a place where I had experienced my first love; in the fashion industry, tweeking looks of whatever was in my closet and from Norwegian designers. I am a stylist after all… Whoever works as a true creative in the field, knows what I´m talking about, and it used to be fun, creative and really not about who paid the most to be fronted on bloggers with no other experience in fashion other than lots of followers and a paid perspective of the world. What a fool i felt running around, and «got my moment» in front of several «street style photographers»…..

The logic of having the latest pieces at all times it´s exhausting, financially stupid, not giving any healthy role models to the kids of the future, who now wants the latest streetwear bullshit from Vetements, Gosha, Yeezys (what the fuck?), Bunnies, the several IT-bags (how many IT bags can you have in one time?) and whatever new stuff designers, bloggers and journalists come up with, to ridiculous prices, instead of appreciating what they have and not what they «really need» to fit in; to invest in another armor so their personality can´t shine through…

 

When I was a young boy, I remember my parents saving up money to give me new clothes for my first day at school, for christmas, summer and the constitution day. And it was truly a special feeling to pick out clothes, to actually get what I wanted (I was one of those with a very specific wish list). They SAVED for a special occasion…and the clothes were taken really well care of, even though we couldn’t afford designer clothing. When I out grew my clothes, other people in my family used them – we didn’t throw them away… I guess we all know what’s going on now, so we don´t have to dig into the whole over consuming part, the cotton industry etc. etc….

But I´m tired! Super tired of the pressure of having the latest pieces at all times: It´s exhausting, financially stupid, not giving any healthy role models for the kids of the future, time consuming and not as joyable as it used to be when u worked hard to save up money to buy that special piece u wanted. Now; by the time you have it, it´s already «out of style», has been worn before (what´s that about?) or your credit card dept is even bigger. I look at other bloggers who get to wear lots of the designers (who I love), and I’ve started to think of them as a bunch of monkeys in cages…It doesn’t seem real or realistic to me…and when that happens; it has started to turn very tacky and very little responsible. The irony of all of this is also that what started as exclusive clothing from major designers seems like mass production…

Science are telling us we have 3 years to prevent a permanent damage to the earth (which seems like an impossible task…) We have too many people, old and young with anxiety, depressions etc etc (I´m one of them) – because of all the pressure we put on ourselves and each other (that’s not a very nice thing to contribute with?!…and you thought u were a good person, didn’t you?)

 

 

I don´t think we have too long here on this earth, so I basically just wants to be happy and invest in things that´s the most important things in life; human relations, for as long as I´m lucky to be alive. To be happy, we don´t need another trendy garment or the latest sneaker(doesn’t it sound super logical to you?). That is, in the end, just a short term investment, not an investment for the future. We need to take care of each other, nurture things that actually last, like friendship, eat good food, share good moments, bring positivity and hope into fashion and not judgement and anxiety. I want to look good, but I can look good in the shirt I wore yesterday (except the smell 😛 ). But if looking good is your only goal in life, then I guess you didn’t get the memo…

BTW; I register on Instagram that the hashtag #wehaveenough is only used 684 times… That´s NOT enough. #30wears are used 13355 times…and #Yeezy is used 6 121 899 times. Things are definitely out of balance…

 

 

 

You May Also Like

Leave a Reply